I’m a Creative Director and copywriter who has spent the last 12 years at BBH and VCCP. So, as you can probably guess, I’m happy to work hard.
Along the way I’ve been lucky enough to work with some great people and they’ve helped me win my share of awards. Including 32 D&AD pencils (2 yellow and 6 graphite), 10 Cannes Lions and a One Show Gold.
Cadbury ‘Mum’s Birthday’. The launch ad for their new ‘There’s a glass & a half in everyone’ positioning.
Cadbury ‘Fence’. The follow-up to ‘Mum’s Birthday’.
easyJet ‘Hide and Seek’ . An ad to launch their hotel business
Cadbury ‘Donate Your Words’ to support the launch of the ‘Fence’ TV spot
Donate Your Words ‘Older Mascots’. A partnership between Cadbury and Manchester United
A topical ad on the death of British Prime Minister Margaret Thatcher
Axe ‘Monday’ a campaign to persuade South American twentysomethings to not just smell great at the weekends.
Axe ‘Wednesday’
Skip ‘Dance’. An online interactive ad where users could change the dancers’ outfits, at any moment, and also find out washing tips at the same time
A print and poster campaign to explain The Guardian’s ‘open journalism’ philosophy
Dairylea ‘Skate ramp’
A print campaign to promote the provenance of Stella Artois
Posters for the launch of Peeterman Artois, Artois’ 4% beer brand